SOCIAL MEDIA: ENGAGING CONTENTS

AOL’s new study find 8 motivator that make people interact with contents

EMOTIONS & ENGAGEMENTS

Social Media Management: how can we increase audience engagement? 

Social Media Management

Finding the perfect formula that will make consumers interact with a specific content is surely every social media manager dream, that’s why we find AOL’s new research quite interesting. AOL Insights analyzed over 7,300 moments when a person engaged with specific content and find out more about what kind of content are more appealing for a certain target. Knowing who will be more likely to interact with specific content and why, could help develop better  content, resulting in  impactful connections with consumers on any device.

 

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This story first appeared in the Dec. 14 issue of Adweek magazine