Content creation for the Company’s new website, according to SEO techniques

DeNora Next

DeNora Next is the new division from De Nora, a global company and a leading designer, manufacturer and supplier of electrodes, coatings and complete electrochemical solutions to serve diversified markets. DeNora Next is dedicated to develope and market environmental friendly solutions for the water, air and surfaces cleanness and sanitization.


The Case

Next Denora was one of theDeNora Group’s business unit, up of to the decision in 2015 – given the high specialization of the products as well as of the production and marketing strategies – to transform DeNora Next in a separate and clearly defined brand. The request was for a web content editor’ support in creating content for the new website.


The Company needed to communicate clearly and comprehensively as much information as possible on their services, their  products and how to use them. The DeNora Next systems can be effectively employed in a wide range of sectors, from agriculture to food&beverage industry, from hospitals to schools,  in response to different needs and according to different logics. It was therefore necessary to speak to an heterogeneous and broad audience, maintaining a language that could easily be interpreted by users who only had a summary knowledge of the topics covered.


Having collected from the Company all the necessary available information on the products and their area of application, the data have been processed and turned into web content, using the correct SEO techniques so to ensure the website optimization, providing a long-lasting SEO positioning.
Content of a highly technical nature have been translated so to immediately provide users with any key information required.