Social Media Management: how can we increase audience engagement?
Social Media Management
Finding the perfect formula that will make consumers interact with a specific content is surely every social media manager dream, that’s why we find AOL’s new research quite interesting. AOL Insights analyzed over 7,300 moments when a person engaged with specific content and find out more about what kind of content are more appealing for a certain target. Knowing who will be more likely to interact with specific content and why, could help develop better content, resulting in impactful connections with consumers on any device.
This story first appeared in the Dec. 14 issue of Adweek magazine