Cantieri Navali Estensi appoints Sculati & Partners as their new media relations consultant
Sculati & Partners has been appointed as Cantieri Navali Estensi’s official press office; starting from 2015 the Company is owned by the Garlini family, which began a strong restyle of all the products, in view of the brand’s international relaunch. The shipyard already is among the leaders in Italy for the Lobster boats and Explorer production.
For Cantieri Navali Estensi, Sculati & Partners will promote a strong media engaging activity focused on yachting magazine, as well as national, international and lifestyle media. Such activities will ensure a continuous exchange between the Shipyard and the media, creating and facilitating the information flow. At the same time Sculati & Partners’ staff will support the Shipyard’s relaunching strategy, both in Italy and abroad.
Cantieri Navali Estensi, after reinforcing its after sales and assistance network with dedicated service centers in Italy, Monte Carlo, France and Spain, aims now at expanding its product range. Prime focus of the communication, in fact, will be the launch of two new models that will make their first appearance at the upcoming Cannes Yachting Festival, from September 6th to September 11th 2016. The new yachts will become part of the two historic Shipyard series: Goldstar, inspired by the American Lobster boats from 11 to 16 meters, and Maine, which counts among its models Explorers from 15 up to 20 meters.