The Italian shipyard wins the “Best Brand Presence in Asia” award for its ongoing commitment to promote the brand in the region.
The 13th edition of the Asia Boating Awards, organised by the influential Asia-Pacific Boating and China Boating magazines, rewarded all the work put in by Azimut Yachts in recent years to consolidate the brand’s leadership position on Asian markets.
At the gala event hosted by the ONE°15 Marina in Singapore, Azimut Yachts received the top award in the “Best Brand Presence in Asia” category. The prize recognises the strategy launched by the shipyard more than two years ago to strengthen the brand’s commercial presence in the area, based on the broad network of local single-brand partners, dedicated exclusively to the shipyard’s collections, which Azimut Yachts has been building for some time now.
From April 6 to 9, 2017, Azimut Yachts attended the Singapore Yachts Show at Sentosa Cove Marina, in Singapore, with a fleet of six yachts, including two from the Grande collection. The Italian brand has been represented at the show by single-brand dealer Azimut Yachts Singapore, which has been operating in the area since June 2016. At the present time, the shipyard has exclusive dealers in Thailand, Indonesia, Hong Kong, Singapore, Philippines, Japan, Taiwan, Vietnam and China.
Commenting on this major award, Azimut Yachts General Manager Marco Valle said: “The Best Brand Presence award sends a clear signal that the initiatives we’ve taken in Asia reflect the needs of local customers perfectly. This is confirmed by first half results, which report over 25% turnover growth in the area on last season. This means we’re successfully conveying all the passion for the sea and the Italian lifestyle for which the Azimut Yachts brand is an international ambassador, and this award encourages us to do even more”.