During its press conference at the 2016 Düsseldorf Boat Show, the world-leading Italian shipyard presented its plans for the upcoming three-year period, including ambitious range development. The brand’s new image at international trade fairs, designed by architect Michele de Lucchi, provided the backdrop for the worldwide launch of the Azimut 66, the latest model in the flybridge collection.
- Turnover up 23% over the last three years.
- Fourteen new models in the upcoming three-year period across the company’s five collections.
- Stronger brand image. A new image for trade fair stands worldwide designed by internationally famous architect Michele De Lucchi, who also created Pavilion Zero at Expo 2015.
- Azimut 66. World preview of the new crown jewel in the Flybridge Collection.
- Azimut | Benetti Group: the world’s leading builder of yachts over 24 m in length.
(press release) Düsseldorf, January 25, 2016. Product and brand innovation. These are the drivers behind the plans drawn up for the coming three years by Azimut Yachts, the Azimut|Benetti Group brand dedicated to the construction of luxury motor yachts. The planning process has been made easier by strong growth reported by the Group, with an 11% increase in value of production from 611 million euros in 2013-14 to 680 million in 2014-15.
These results are confirmed by continuous leadership over the last 16 years of the world ranking for new yachts under construction of 24 meters and longer (2016 Global Order Book published by ShowBoats).
Azimut Yachts has made a crucial contribution to Group growth, reporting rising turnover, from 243 million euros in 2013-2014 to over 300 million this year, according to estimates, representing an improvement of 23%, and annual production of a remarkable 300 yachts. In order to maintain its leadership role, the company’s development program includes plans to launch a full 14 new models over the coming three years across the five collections in the range.
Constant renewal is the key to success, as is demonstrated by sales results reported for the new Azimut 72 and Azimut Magellano 66 models, which were presented this season at Cannes and are already sold out.
A total of 72 Azimut Atlantis 43’s have also been sold since its 2015 launch here in Düsseldorf!
This was the scenario for the presentation of the new Azimut 66, a product of the ongoing research that drives the introduction of innovative solutions and state-of-the-art construction techniques more quickly than the market average.
The extensive use of carbon fiber is a construction choice that allows volumes and surfaces to be increased in size while keeping the same weight, therefore maintaining excellent levels of dynamic stability. The latest trends from Milan’s Salone del Mobile furniture show have been taken on board, inspiring the furnishing and décor in a style that reflects an exquisitely Italian sense of history, heritage and culture. Examples are the heat-treated oak, elegant figured sycamore and highly prized maple, enhanced with an ultra-glossy varnish in the finest tradition of Italian handcraftsmanship.
On the brand identity front, in September 2015, Azimut Yachts launched an initiative to strengthen its brand image, working with architect Michele De Lucchi to redesign all trade fair stands and dealer showrooms, giving them a strong focus on the excellence of the brand’s ‘’ heritage.