During its press conference at the 2016 Düsseldorf Boat Show, the world-leading Italian shipyard presented its plans for the upcoming three-year period, including ambitious range development. The brand’s new image at international trade fairs, designed by architect Michele de Lucchi, provided the backdrop for the worldwide launch of the Azimut 66, the latest model in the flybridge collection.


Continue reading “AZIMUT YACHTS: 14 NEW MODELS IN 3 YEARS”



Azimut Yachts will exhibit 5 models in Germany in January 2016, at one of Europe’s most important boat shows: in addition to the Azimut 66, the 77S, the Atlantis 43, the Azimut 50 Fly and the Magellano 43. While reinforcing its distribution in Europe.

(press release) The first month of the new year will see plenty of new developments for Azimut Yachts. At the upcoming Düsseldorf Boat Show, scheduled for January 23 through 31 2016, the Italian yacht-manufacturing company will present the world premiere of the Azimut 66, a new example of the ability to innovate that has made the company a world leader.


Congress and shows

Genoa International Boat Show

The Genoa International Boat Show is the most important boat show in Italy and, together with the ones in Cannes and Monaco, represent one of the must-be events in Europe for shipyards, brokers, boating enthusiast and yachting Companies.


The Case

In 2014, in a market greatly reduced and still in transformation, the Company I Saloni Nautici was founded; initially thought as a joint venture between UCINA and Fiera di Genova, due to several problems it later featured Ucina as sole shareholder. I Saloni Nautici main focus was the Genoa Boat Show organization; the request was for an agency that could serve as press office for the event. Four were the main requirements that such agency had to meet: technical expertise, good relationship with foreign media, ensure a constant visibility  on national and local media, ability to handle over 1,000 journalists during the exhibition.


The Cannes Boat Shows was increasingly earning  great importance as showcase for yachts from 18 to 30 meters, a field in which the Genoa Boat Show was traditionally very strong. The two exhibitions had the same target, were geographically close and were held in the same period.  The Genoa Boat Show was undergoing a rebranding process and needed – in a very short time –  to reposition itself on the international market, particularly  in the yachting and lifestyle fields, while mantaining its leadership in Italy.


In close collaboration with Studio Effeerre we created a  highly specialized, dynamic team, able to provide quick and complete solutions according to the client’s requests.

An intense communications campaign was developed, with weekly press releases, so to keep a high visibility, two press conferences were organized to present all the news as well as the side event organized by UCINA (such as  foreign operators incoming or the several agreements with new exclusive partners). To maximize the message diffusion we worked in close connection with the social media agency, at the same time we organized several interviews with I Saloni Nautici top managers and executives on the main Italian media. Local media also were involved,  in relation to the geographical origin of the exhibitors.

As for the foreign press we organized an incoming of over a hundred foreign journalists from all around the world, and we made sure that the whole Exhibition had a good coverage on international press, also taking care of the journalists’ onsite reception and management.




(press release) Designed by Fulvio De Simoni, Ocea Nemo 44 is an aluminum yacht conceived by MC Yacht & CO International for the French Shipyard Ocea Yacht. With a lenght of 44-meter, she features unprecedented spaces with accomodation for tenders, sailing boats and jet skis

  • New “Sport Utility Yacht” concept
  • Unprecedented open spaces compared to the size
  • Garage for 7,5 mt tender
  • Accommodation for a second tender, catamaran, sailing or sportfishing boat on a 130 square-meter half-deck
  • Designed by Fulvio De Simoni
  • Engineered and available for building at French Shipyard Ocea
  • Aluminum and superstructure hull
  • Deep keel, relatively narrow beam, vertical bow
  • Competitive price well under 20 million euros
  • Up to 5 Guests plus 1 Owner suites



(press release) The Frauscher 1414 Demon raises the legendary Frauscher feeling to the next level and redefines classical conventions of the 45 foot range. Demon alludes to mighty supernatural creatures, with mystic powers. But at the same time it speaks to our inner self and the hurdles we have to overcome to become who we want to be. And the 1414 Demon is what every boat wants to be.

Continue reading “FRAUSCHER PRESENTS NEW 1414 DEMON”


– Evo 43 is the first creation of the new Evo Yachts brand 

– Designed, engineered and manufactured in Italy by Sea Engineering Group

– Exterior/Interior design by Valerio Rivellini, naval architecture by Studio Rivellini

– 13 m long, variable beam, efficient hull

– Cockpit expandable by 40%, convertible into a 25sqm beach area   

– Resin-infused GRP, steel and glass make it 20% lighter

– 2 x Volvo Penta IPS 600, 38 knots, range 300 miles

Continue reading “EVO 43: OPENING R_EVO_LUTION”


(press release)The Global Order Book 2016, which ranks the leading boat manufacturers across the globe, has just been published by America’s prestigious ShowBoats International magazine, with the Italian company taking first place for the production of high-end yachts worldwide. ShowBoats reported that a record-breaking 2,580 metres vessels measuring over 24 meters were built in the Group’s six production plants.

The strength of the Azimut Benetti Group, which closed the year 2014-2015 with a production value of €650m, lies in its ongoing investments in product development, serving as standard-bearer for Italian quality and nautical excellence worldwide.

The Azimut | Benetti Group has triumphed once again, taking first place in the Global Order Book 2016 – which ranks the top 20 manufacturers of mega yachts – for the 16th year, and beating the most important industry players from Italy, Germany, Britain and America.

Its 2,580 metres yachts under construction confirm the outstanding success of the Italian company’s models, which meet the needs of boat owners around the world. The Azimut | Benetti Group offers the most comprehensive range of products, and has recently even expanded into the field of giga yachts, with vessels measuring over 100 meters now under construction at the Benetti shipyard in Livorno.

Such a long-standing success can only come from the meticulous and constant development and improvement of its products and their production process, something that the President of Azimut Benetti, Paolo Vitelli, has always set as an essential cornerstone for the company’s growth. First-rate projects, along with industrially and financially viable shipyards, are the key factors to achieving this result.

The snapshot taken by the Global Order Book is a tribute to Italian excellence, as it portrays Italy as the world’s leading manufacturer of mega yachts. This is a positive sign for the company, and for the Italian boating industry as a whole.

The ranking, compiled annually by Show Boats International, the prestigious U.S. trade magazine, is the most reliable and authoritative point of reference for the boating industry. Every year, it provides an accurate performance report, publishing information on actual orders, for yachts measuring 80 feet up, confirmed by the 1st of September of the year in question.



— the following article is available only in Italian

(comunicato stampa) Gli architetti del noto studio di architettura e design Zuccon International Project da oggi sono inseriti nell’esclusiva lista di eccellenze italiane, insieme a altri brillanti protagonisti del made in Italy, nel volume 100 Eccellenze Italiane pubblicato da Riccardo Dell’Anna Editore.

Presentato il 3 dicembre 2015 nella prestigiosa cornice romana della Sala della Regina a Palazzo Montecitorio il volume raccoglie cento storie di eccellenza italiana contemporanea: una selezione dei migliori enti, aziende, marchi e personaggi, i cui nomi spiccano per prestigio nel panorama italiano. Selezionati da un Comitato d’Onore Tecnico-Scientifico, personaggi noti di riferimento del mondo accademico e di importanti enti e organismi nazionali, ognuno dei protagonisti presenti nel libro ha contribuito con il suo lavoro a rendere grande e riconoscibile l’emblema “Italia”, espressione di tradizione, stile di vita e passione per la bellezza.



DeNora Next

DeNora Next is the new division from De Nora, a global company and a leading designer, manufacturer and supplier of electrodes, coatings and complete electrochemical solutions to serve diversified markets. DeNora Next is dedicated to develope and market environmental friendly solutions for the water, air and surfaces cleanness and sanitization.


The Case

Next Denora was one of theDeNora Group’s business unit, up of to the decision in 2015 – given the high specialization of the products as well as of the production and marketing strategies – to transform DeNora Next in a separate and clearly defined brand. The request was for a web content editor’ support in creating content for the new website.


The Company needed to communicate clearly and comprehensively as much information as possible on their services, their  products and how to use them. The DeNora Next systems can be effectively employed in a wide range of sectors, from agriculture to food&beverage industry, from hospitals to schools,  in response to different needs and according to different logics. It was therefore necessary to speak to an heterogeneous and broad audience, maintaining a language that could easily be interpreted by users who only had a summary knowledge of the topics covered.


Having collected from the Company all the necessary available information on the products and their area of application, the data have been processed and turned into web content, using the correct SEO techniques so to ensure the website optimization, providing a long-lasting SEO positioning.
Content of a highly technical nature have been translated so to immediately provide users with any key information required.


Zuccon International Project

ZIP is a multidisciplinary study: established in 1972 and constantly grown over the years, is currently active in several fields, whether engaged actively in the project or acting as a consultant, ranging from architectural to industrial design, from leisure yacht to automotive.

Since January 2013 Zuccon International Project also have a new brand, exclusively dedicated to SuperYacht design: Zuccon SuperYacht Design (ZSYD).


The Case

Zuccon International Project was founded in 1972 by architects Gianni Zuccon and Paola Galeazzi. In 2004 the founder’s son Bernardo and daughter Marina joined the family business. Both architects, they work mainly in the sector of leisure yacht. They have brought new ideas to the family business and from the beginning of 2013 they are in charge of Zuccon SuperYacht Design (ZSYD). The request was for a rebranding intervention, so to comunicate effectively all the changes that were taking place in the Studio, at amanagement level,  with the arrival of the new generation of architects.


The communication strategy, as well as the Company image was to be renewed in virtue of a generational change, but had to be kept all the elements belonging to the Study tradition, having the Study over 40 years of active presence on the market.  Zuccon International Project’s history and the past  still plays an important role in the relationship with customers, at the same time in all projects and concepts developed, the traditional features are always present.


An adv campaign was created, conveying the message of an ongoing changement that still embodies all the element linked to the Study traditions. As part of the whole rebranding activity, together with the adv campaign, a new logo was also created, always with the  intention to communicate the same message.


Frauscher Bootswerft

Since 1927 the name Frauscher stands for innovative and high quality boats and yachts. Premium standards, modern design and a unique driving performance have made Frauscher boats what they are today: motor, electric and sailing yachts which inspire and arouse emotions.

Frauscher Italia

The Case

Frauscher is a historic brand, with more than 50 years of experience in the shipbuilding sector, a high quality product and excellent management. In 2008 began a collaboration with Cantiere Nautico Feltrinelli – still the only official importer of Frauscher boats in Italy – with the intention of strengthen its presence on the Italian market.


Although the Shipyard has a remarkable history and a great product, with already a good following among northern European enthusiast, the brand is virtually unknown in Italy, a market that has yet good potential. The request is for a professional support in elaborating and implementing a valid press office strategy.


In collaboration with Cantiere Nautico Feltrinelli and Frauscher’s marketing a medium-long term strategy was developed with the main goal to increase the brand recognition. Such strategy combined a daily press office activities with an effective advertising campaign, as part of a  media relations plan that has been kept constant over the time. Also, periodically  are organized events dedicated to top customers, Italian and foreign journalists. Press days, sea trials, interviews, onsite visits are some of the events planned on the occasion of new models’ launch.
As a result, currently the brand Frauscher is widely recognized in Italy as an icon of elegance and design, and the new models are welcomed with growing interest, both from the public and press.