Tecnorib is the official licensee for PIRELLI-branded RIBs. The licence agreement between the Company and Pirelli forms part of the Pirelli Design project, that is an evolution of the Pirelli PZero project launched by Pirelli in the early 2000’s. The goal, in line with the focus of Pirelli on the Prestige and Premium car segments, is to increase the equity of the Pirelli brand by developing specific design projects to offer unique, iconic and one-of-a-kind products that exploit Pirelli’s technological competencies in conjunction with selected partners who represent excellence in their respective sectors.
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Our collaboration with Tecnorib
Our collaboration with the shipyard began on the occasion of the PIRELLI 1900 launch; the new model from the Pirelli rib collection has been presented on the Italian and international market through an intensive media relation activities, as well as a series of events dedicated to top clients, influencers and journalist.
Press office activities are planned and implemented, in collaboration with Technorib’ marketing department, so to constantly increase the interest around the units and the shipyard, both in Italy and abroad.